Posted on Friday, 1st January 2010 by admin
An interview with Tim and Nina Zagat, founders of Zagat Survey.

Tim and Nina Zagat (left) with Robert Reiss
In June 2006, Jeff Howe of Wired magazine coined the term “crowdsourcing.” But the concept it describes, gathering insight and wisdom from the broad populace and using it to build a powerful communications medium, was born more than two decades earlier–at a dinner party. There a husband and wife decided to begin drawing on all their friends to rate restaurants, in the belief that the opinions of consumers could be more accurate than those of a few professional critics.
