Most modern businesses accept plastic. Credit and debit card payments account for sixty percent of all retail transactions. The numbers are even more lopsided online, where nine in ten transactions involve plastic. It is clear that we are headed for an increasingly cashless society. What does this mean for American businesses?
No matter their size, history or reputation, every business that accepts credit/debit card payments must apply for and obtain a merchant service account. Offered by banks and other authorized financial institutions, these providers perform a number of essential services for their merchant clients. For starters, they check to see if the card is valid. The merchant will see either an “approved” or a “declined” message on the screen of his card reader. If the




Hello all,
If all you business owners reading this were not doing what you are doing, would you be working as an employee for a different company as a Sales Manager? I would probably hazard a guess and say the vast majority of you would not, in fact the thought of having a job title with the word “sales” in it probably sends a dreaded shiver down your spine. I often have conversations with business owners (usually when they are finding out more about my professional background) about their perception of sales, more often than not, I hear “one thing I could never do is work in sales, I’m not that type of person, I couldn’t sell stuff and rely on it to make an income!”. ”Really!” I
