Software packages for creating and tracking trademarks with the USPTO provide complete control over the process and can save considerable legal expenses. Logo creation software contains extensive tools and templates for designing a high quality, easily identifiable trademarks
The Importance of a Trademark
A trademark can serve as an essential element of a company’s sales and marketing effort. The benefit of a trademark is the nearly instantaneous recognition that results from identification with the word, name or symbol that represents the business that owns the trademark.
A trademark and the protection it affords is so significant that there is a long and contentious history of legislation and case law precedents.
Different Types of Trademarks
To some extent, the type of software that will be required for trademark creation will depend on the trademark itself. It is important to understand the different types of trademarks and their requirements for registration.
U.S law requires a “spectrum of distinctiveness” to qualify a name, word or symbol for trademark protection. Eligibility is based on a scale that rewards explicit uniqueness. Trademarks fall into several specific categories that include fanciful, arbitrary, suggestive and descriptive.
Trademark logos usually represent a company’s products or a specific brand name and sometimes its intellectual property. Companies typically obtain a trademark for a logo so that it cannot be exploited by another entity.
Creation and Filing
Many business owners ask the question, “Is there software for creating my trademark?” In fact, there are some exceptional trademark registration and design packages available for the business owner looking to trademark a name or logo.
Official Trademark is a complete package for filing and tracking trademarks with the U.S Patent and Trademark Office (USPTO).
The software has the ability to provide free searches to reveal any potential conflicting marks and touts its automated ease of use which requires no legal background. A step by step interface allows for simplified choices and directs the user to the appropriate form and instructions for filing the trademark and renewal if necessary.
The account section gives the user the ability to track the registrations for the life of the trademark. Detailed information from USPTO publications is provided along with incremental guidance about the type of work to send with the application as well as the allowed and suggested use of the trademark. The entire package retails for $99.95.
The other major trademark creation and tracking software system is TradeMarks Pro.
This complete package has all the most up to date forms for filing trademarks with the USPTO. It includes reporting functions, date tracking and auto warning for each document that affects existing or filed trademarks.
It is a user friendly package that has a minimal learning curve and offers an intuitive interface complete with auto calc expiration and early warning dates. The complete package retails for $395.00
Continue on to the next page for tips on other software products that can be helpful when creating and designing a trademark for your business.
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