Whether as a publisher or a retailer, starting a comic book business can be fulfilling and profitable for the comic book enthusiast. This article explores the vital components in starting a comic book business that can result in considerable success and enjoyment.
The Business Basics
A comic book business requires the same meticulous planning that is necessary for any initiative to succeed. Bright Hub resources are plentiful to assist the comic book business owner in developing a business plan, acquiring financing, selecting a legal designation, and applying for appropriate permits and licenses.
Becoming a Publisher
The motivated entrepreneur can start a comic book business as either a publisher or a retailer. Although both can be quite successful and profitable, the requirements for each differ substantially.
A comic book publisher is an entity that actually prints and releases the comic book to the consumer. Although a publisher may assume a variety of roles or functions, the essential responsibility is to edit the artist’s work, provide publicity to the various media outlets and secure a venue through distribution for the comic book to reach retail stores.
The two essential equipment components for successful comic book publication are a computer and a printer. The computer in particular is necessary for creating press releases, editing work in a digital format, email and building a website.
The importance of printing in the comic book business is self evident. Whether through a professional printer, a high quality laser printer or a local printing chain store, the comic book must make its way from the digital domain to the print media. Although digital comics continue to grow in popularity, providing print media is still the preferred method for comic book enthusiasts to enjoy the material.
Distribution
Selling a comic book to a national audience is difficult, and the successful publisher must form a relationship with a distributor. Currently, Diamond Comics Distributors provides the industry standard for successful marketing through relevant retailers. For Diamond to entertain distributing a new publisher’s comic, they require at least three completed issues with covers for evaluation purposes.
Diamond expects the comic to adhere to professional standards and the submission must consist of a variety of elements including; the title of the books along with issue numbers, the number of pages while conforming to industry standards, cover price, issue summary, shipping frequency and copyright information.
Additionally, the name of the printer must be provided. Diamond and other distributors generally prefer products created by professional printers.
Becoming a Retailer
For many comic book devotees, the goal of opening a comic book store is a dream to be pursued and embraced. Working at something that is a passion can be fulfilling and exciting, but like any other business, there will be significant challenges and impediments to success. It is important to identify and attract a reliable customer base and provide the types of product they want.
Whether it is action figure comics or graphic novel compilations, it is critical to check the Comics Buyers guide for insight into industry trends, customer demographics and preferences. Understanding movement and velocity in an industry that changes frequently is essential.
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