Posted on Thursday, 22nd April 2010 by Laura Hernandez
So the Apple iPad was recently released in the USA, it’s due over here in the UK by the end of the month and like all Apple products the hype around the launch is spectacular. Like the iPhone before it I expect it will do well.
But how well it does, how good it is, or even why would you need one, aren’t the important question. No what’s really important is the answer to the question: will it blend? Fortunately Tom Dickson at Blendtec has once again provided the answer:
No doubt Apple fans everywhere are wincing. The rest of us however should spend some time looking at BlendTec’s site willitblend.com and studying their marketing. I’m sure their “will it blend?” series of videos must be one of the most successful viral marketing efforts ever undertaken. Who would have thought that a company that makes blenders could garner over 2,700 twitter followers and just shy of 20,000 Facebook fans!
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