Archive for January, 2010

23.01 2010

Starting a Successful Comic Book Business

Whether as a publisher or a retailer, starting a comic book business can be fulfilling and profitable for the comic book enthusiast. This article explores the vital components in starting a comic book business that can result in considerable success and enjoyment.

The Business Basics

A comic book business requires the same meticulous planning that is necessary for any initiative to succeed. Bright Hub resources are plentiful to assist the comic book business owner in developing a business plan, acquiring financing, selecting a legal designation, and applying for appropriate permits and licenses.

Becoming a Publisher

The motivated entrepreneur can start a comic book business as either a publisher or a retailer.

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Tags: Book Business, Business, Comic Book, Comic Book Business

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23.01 2010

Don’t Do What You Love

One of the most common pieces of advice to those who are thinking of starting a small business is to do what they love.

I’ve even given this advice myself. (Have a look at Top 10 Tips for Starting a Small Business That Will Succeed, for instance.)

But years of advising people who want to start their own businesses and watching them go through the start up process has taught me that I was wrong.

Or, at least, (being kind to myself), for many people, this advice is misleading. Particularly when you are at the stage of starting your own business where you’re casting about for ideas and deciding what kind of business you want to start, choosing to start a business based on what you love can lead you on a path headed entirely in the wrong direction – or even over a cliff.

You should not do what you love because:

1.

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Tags: Love

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22.01 2010

Top Software for Creating a Trademark

Software packages for creating and tracking trademarks with the USPTO provide complete control over the process and can save considerable legal expenses. Logo creation software contains extensive tools and templates for designing a high quality, easily identifiable trademarks

The Importance of a Trademark

A trademark can serve as an essential element of a company’s sales and marketing effort. The benefit of a trademark is the nearly instantaneous recognition that results from identification with the word, name or symbol that represents the business that owns the trademark.

A trademark and the protection it affords is so significant that there is a long and contentious history of legislation and case law precedents.

Different Types of Trademarks

To some extent, the type of software that will be required for trademark creation will depend on the trademark itself. I

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Tags: Trademark

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20.01 2010

Dollar at 4-month high vs. euro

Click the chart for current FX rates.

Against the Japanese yen, the dollar held steady at ¥91.18.

What’s moving the market: The euro fell for a third day as traders remain worried that Greece’s fiscal woes could be a harbinger of more economic pain in Europe.

Standard & Poor’s, Moody’s Investors Service and Fitch Ratings all downgraded their credit ratings for Greece last month.

In China, the Hang Seng stock index fell nearly 2% on rumors that regulators have told banks to cease all lending activity for the rest of the month.

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Tags: Euro, Vs Euro

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19.01 2010

SBA Lending on Rebound; Doubles in Q4 2009

Small Business Administration (SBA) lending, which was on unsure ground last year, is making a strong rebound. In Q4 of 2009, the SBA processed 12,393 loans (a 37 percent increase over 2008), totaling $3.8 billion (double the amount from Q4 2008). CNN Money reports on the effects this growth might have going into 2010.

“The big takeaway that we have when we look at this is that we were successful in turning around the SBA lending,” SBA spokesman Jonathan Swain said.

A lagged recovery: SBA loans represent a tiny portion of the overall small business lending landscape, but they’re an important barometer of banks’ willingness to extend credit to startups and growing companies. The SBA program guarantees a portion of the money banks lend to qualifying businesses. If the

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Tags: 2009, Q4 2009

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18.01 2010

How to Help a Customer

What’s the most common customer service situation? A customer or client seeking help. So it’s extremely important to get this customer service interaction right. Properly done, a customer seeking help will not only feel that she or he has been treated well but will be more favourably disposed towards buying products and/or services from your business. Use the following tips for better customer service to educate your staff and evaluate their customer service performance.

Tips for Better Customer Service: How to Help a Customer

When a potential customer walks into your store or office you and/or your staff need to:

1) Be available in a timely manner.

The first way that you make your customer feel valued is by acknowledging her as soon as possible.

So when someone enters your store or office, you need to look up from your computer, stop stocking shelves or whatever else you’re doing as soon as possible.

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Tags: Customer

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17.01 2010

Greece is the word


After struggling for most of 2009, the dollar has recently begun to rally against the euro and a basket of other currencies. (Click the chart for more currency data)

While it may be tempting to dismiss problems in Greece as insignificant considering that this is no longer 450 BC, that would be a mistake.

Greece matters since it is one of the 16 European Union nations that make up the eurozone and use the euro as their currency.

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